Understanding Creativity and Innovation Mechanics

Introduction

In today’s competitive business landscape, managers must master the art of fostering and managing innovation. Relying solely on outdated routines can jeopardize an organization’s future. To stay ahead, businesses need to embrace change and stand out in the market through innovation and creativity.

This course on creativity, innovation, and idea generation aims to challenge the status quo and emphasize the need for institutionalized creativity. Success in the future hinges on the ability to generate and implement novel ideas effectively.

Participants will learn to refine decision-making processes and improve planning and goal-setting strategies. This training will highlight how management should focus on creating value, incorporating essential elements of creativity and innovation management.

Objectives

At the end of the Creativity, Innovation, and Generation of New Ideas course, participants should be able to:

• Master management skills for efficient and effective business performance.
• Implement forward-thinking methodologies for organizational development.
• Enhance understanding of modern, unconventional thought processes.
• Develop technical and administrative skills for crafting and implementing policies, strategies, and programs.
• Make innovative strategic decisions.
• Identify and address obstacles to innovation and strategic thinking.

Training Methodology

• Brainstorming Sessions
• Group Discussions
• Role-Playing
• Simulations
• Interactive Exercises
• Creative Problem-Solving Activities
• Presentations
• Peer Reviews

Course Outline

Unit 1: Fundamentals in The Management of Innovation and Creativity

• Understanding creativity and innovation concepts
• Market perception of innovation
• Characteristics of a creative society
• Models of innovative science
• Innovative thinking fundamentals

Unit 2: How Time Affects The Process of Innovation and Creativity

• Importance of time in creative and innovative processes
• Building a culture that embraces innovation
• Effective creative idea generation techniques
• Stimulating creativity and managing time frames
• Persuading others to adopt innovative ideas
• Practical experience through workshops and case studies

Unit 3: How Change Affects The Process of Innovation and Creativity

• Evolution and strategies of innovation change
• Rationales for organizational change
• The ‘right the first time’ philosophy in change management
• Core factors linking change and innovation
• Evaluating outcomes of change and innovation

Unit 4: Strategic Thinking: A Key to Performance & Creativity

• Ensuring persistence in strategic thinking
• Prerequisites for maintaining strategic thinking
• Terminologies related to strategic thought
• Strategic management definitions and areas
• Using matrices for strategic continuity
• Case studies and practical activities

Unit 5: Innovation and Creativity in Organizations

• Managing innovation and creativity within organizations
• Creating an environment that fosters innovation
• Role of management in promoting innovation
• Characteristics of innovative companies
• Categorizing organizations by innovation types
• Guidelines for managing innovation activities
• Technology advancements and strategic requirements
• Planning and executing R&D activities
• Planning methods for fostering innovation and creativity
• Identifying core features of innovation-centric companies