This course develops skills in strategic sales and marketing techniques, covering market analysis, sales strategy, customer segmentation, and promotional planning to equip participants with practical expertise for driving revenue growth and improving business performance.
In today’s competitive marketplace, organizations must adopt strategic approaches to sales and marketing to achieve growth and long-term sustainability. Traditional selling and promotional methods are no longer sufficient; businesses need integrated strategies that combine customer insights, market analysis, and innovative techniques to drive performance. This program provides participants with the skills and knowledge to design and implement effective sales and marketing strategies that align with organizational goals, improve customer engagement, and maximize profitability.
By the end of this program, participants will be able to:
Unit 1: Strategic Role of Sales and Marketing
Unit 2: Advanced Sales Techniques
Unit 3: Marketing Strategy and Planning
Unit 4: Digital Marketing and Sales Enablement
Unit 5: Integrating Sales and Marketing
Unit 6: Measuring and Managing Performance
Unit 7: Global Trends and Best Practices
39 dates · 17 cities
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