This course develops skills in pricing strategy and revenue management, covering pricing models, demand analysis, competitive strategies, and revenue optimization techniques to equip participants with practical expertise for maximizing profitability and business performance.
The Pricing Strategy & Revenue Management course provides participants with a balanced mix of theory and practical application. It is designed to build the skills required to design effective pricing policies and optimize revenue performance across various industries.
Highly practical in nature, the program helps participants master the principles of value-based pricing, assess customer value perceptions, and explore diverse strategic pricing approaches suitable for competitive markets.
The course also explores essential topics such as cost analysis and its impact on pricing decisions, communication strategies, and approaches for pricing new products and services. Additionally, participants will examine the key concepts of Revenue Management (RM), including demand management, forecasting, and inventory control.
By the end of the course, participants will have a strong understanding of the interdisciplinary nature of pricing and revenue management and how to apply these concepts to develop and implement effective RM systems that enhance business profitability and performance.
This program is ideal for mid- and senior-level managers working in marketing, finance, and product management who wish to strengthen their expertise in pricing strategy and revenue optimization.
Upon completion of the Pricing Strategy & Revenue Management course, participants will be able to:
This course is suitable for:
Unit 1: Introduction to Pricing Strategies
Unit 2: Fundamentals of Revenue Management (RM)
Unit 3: RM and Forecasting
Unit 4: Forecasting Techniques
Unit 5: Inventory Allocation and Capacity Control
Unit 6: Implementing Revenue Management Systems
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