Strategic Management in Healthcare

Introduction

To sustain quality services and patient care, leading healthcare experts worldwide must possess knowledge in leadership management, healthcare finance, and human resource management. The Strategic Management in Healthcare program was created to provide healthcare executives across the Middle East with global best practices in complex organizational administration and healthcare leadership.

This course aims to develop industry-specific skills for senior and executive-level hospital staff, including those in primary care, post-acute care, community health, and other medical facilities. It is designed for managers, medical directors, chief nursing officers, department heads, and other health professionals who are responsible for supervising or managing others.

Moreover, the Strategic Management in Healthcare course is ideal for clinicians seeking to transition into administrative management or executive roles. This course will equip both non-medical and medical personnel aspiring to become directors, executives, or administrators with valuable insights.

Objectives

After completing this Strategic Management in Healthcare course, learners should be able to:

• Implement organization-wide, patient-driven strategies and strategic planning in healthcare management.
• Use executive decision-making tools and structured approaches to evaluate healthcare plans under the influence of regulations and ever-changing market needs.
• Manage emergencies in complex organizations by optimizing quality and safety best practices.
• Create conditions for creativity and innovation within a unit or organization.
• Apply leadership abilities to lead teams of healthcare professionals and projects toward set objectives.

Training Methodology

• Engaging lectures, seminars, and tutorials
• Real-life situations presented via case studies
• Group activities including role-playing exercises
• Hands-on strategic planning workshops
• Crisis management scenarios
• Leadership development activities
• Peer evaluation and group appraisals
• Experts’ panel Q&A sessions

Course Outline

Unit 1: Strategic Management in Healthcare

• Understand strategic management systems in healthcare
• Develop a mission statement, vision statement, and steps for strategic management
• Design a marketing mix plan
• Prepare the hospital for quality positioning

Unit 2: Hospital Organizational Structure

• Understand US hospital organizational structures and other global structures
• Lead and manage in complex organizations
• Teamwork in healthcare settings

Unit 3: Financial Management and Forecasting in Healthcare

• Understand the structure of cost centers in hospitals
• Familiarize yourself with the departments and individual expense centers
• Management of cost centers
• Assessment techniques
• Integration of cost accounting, financial accounting, and insurance

Unit 4: Hospital Human Resource Management

• Hospital strategic human resource management
• Creating core values in HRM
• Understanding Human Resource Management Systems
• Development of human resources incentives and control mechanisms

Unit 5: Hospital Information Technology (HIT)

• Implement hospital information handling systems or programs
• Explore HIT systems in process management
• Discuss HIT in quality and safety issues
• Address security and privacy concerns in HIT

Unit 6: Medical Service Quality Management and Improvement

• Quality management of medical services by providers
• Performance tracking and incentives
• Healthcare quality management methods/systems and tools
• Emergency preparedness and crisis management