Introduction:
The Strategic Management: Enhancing Stakeholder Engagement, Partnerships, and Product course offers structural knowledge and practical skills required for three key business disciplines: strategic formulation and implementation, product management, and stakeholder management. Participants will gain specific and in-depth understanding of key concepts, frameworks, and tools aimed at enhancing organizational performance.
This training prepares participants with the skills and strategies needed to manage stakeholders, create strategic relationships, and spearhead successful product development. By blending theory, practical exercises, and case studies, participants will be equipped to lead strategic activities and achieve outcomes in their roles.
Objectives:
By the end of the Strategic Management: Enhancing Stakeholder Engagement, Partnerships, and Product course, participants will:
- Examine why and how stakeholders matter, and how their existence and actions impact organizational performance.
- Acquire knowledge on stakeholder identification and appropriate use of stakeholder analysis to improve relationships.
- Broaden skills in achieving strategic collaboration with stakeholders to maintain favorable perceptions.
- Acquire skills in product development and management, driven by market requirements, highlighting the importance of product management.
- Develop strategies that integrate stakeholder management into strategic management at all levels.
- Use stakeholder analysis to ensure effective stakeholder involvement in strategic plans.
- Improve skills in creating and fostering strategic partnerships with a long-term focus.
- Enhance knowledge of strategic product marketing management, market consistency, and competitiveness.
- Acquire skills to develop and execute strategies that incorporate the interests of all organizational stakeholders.
Training Methodology:
- Interactive lectures
- Case study analysis
- Group discussions
- Role-playing scenarios
- Strategy simulation workshops
- Peer assessment
- Implementation of a project
- Collaborative problem-solving
Course Outline:
Unit 1: Understanding Stakeholder Management:
- Introduction to Stakeholder Management.
- The importance of Stakeholder Management for organizational success.
- Mapping key stakeholders and understanding their concerns.
- Best practices for communicating with stakeholders and involving them in activities.
Unit 2: Stakeholder Mapping and Analysis:
- Methods for mapping and prioritizing stakeholders.
- Stakeholder analysis techniques based on power, interest, and influence.
- Best practices for engaging stakeholders effectively.
Unit 3: Strategic Partnership Management:
- Fundamentals of Strategic Partnerships.
- Rationale for forming strategic partnerships.
- Identifying and choosing potential partners.
- Responding to challenges in forming partnerships.
Unit 4: Creation and Maintenance of Strategic Partnerships:
- Types of partnership contracts and their components.
- Tools for successful partnership negotiations.
- Developing and maintaining collaborative relationships aligned with partnership objectives.
Unit 5: New Product Development:
- Essentials of Product Management.
- Understanding the Product Life Cycle and its key stages.
- Techniques for market research and understanding customer needs.
- Product-market fit and its value.
Unit 6: Market Analysis and Risk Assessment:
- Conducting market analysis and competitor research.
- Identifying market needs and opportunities.
- Evaluating risks associated with product development and management.
Unit 7: Formulation of a Strategy for Product Success:
- Developing products and strategies aligned with market needs.
- Operationalizing strategies at all stakeholder levels.
- Enhancing strategic product management.
Unit 8: Engaging Stakeholders and Implementing Strategies:
- Monitoring and evaluating strategic work plan activities.
- Preparing action plans for strategy execution.
- Reviewing progress, resolving issues, and adjusting strategies.
Unit 9: Strategies for Engaging Key Stakeholders:
- Techniques for stakeholder engagement in strategy execution.
- Building confidence and managing expectations.
- Resolving conflicts and opposition.
Unit 10: Review and Action Planning:
- Action planning and stakeholder analysis.
- Case studies on stakeholder relations, partnerships, and product performance.
- Group discussions and idea dissemination.
- Formulating individual action strategies for applying course knowledge to participants' companies.
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