Protocol and Event Management Essentials

Introduction

Do you aspire to be a top-tier event manager? Our comprehensive Protocol and Event Management training course is designed to elevate your event management skills and deepen your understanding of protocol. Tailored for professionals aiming to excel in the dynamic field of event planning and execution, this course is your gateway to mastering the art of successful event delivery.

Whether you're pursuing an event management certificate or considering advanced studies in this field, this course provides the expertise needed for success. It is ideal for organizations that leverage events as a key component of their PR and marketing strategies, offering exceptional opportunities to influence stakeholders and enhance company reputation.

This course equips you with foundational knowledge and practical skills to organize events efficiently and manage external contractors with confidence.

Objectives

By the end of this Protocol and Event Management course, participants will be able to:

• Plan events with precision.
• Understand various types of events and their delivery requirements.
• Select the most suitable venues and activities for specific events.
• Manage media presence effectively.
• Anticipate and address potential issues proactively.
• Utilize events to enhance PR and marketing strategies.
• Apply insights into venue selection, stage management, and dining styles.
• Master guest relations and VIP etiquette.

Training Methodology

• Lectures
• Interactive Workshops
• Case Studies
• Role-Playing Exercises
• Group Discussions
• Questionnaires
• Pre-Event Planning Simulations

Course Outline

Unit 1: The Role of Events in PR or Marketing Strategy

• Relationship between PR and Events
• Event Analysis
• Six-Point PR Plan for Events
• Clarifying Event Purpose and Audience
• Financial Considerations
• Post-Event Review
• Types of Events

Unit 2: Event Planning – Theory and Practice

• Long-Term Scheduling and Timelines
• Event Running Order
• Budget Control
• Supplier Management
• Venue Selection
• Event Layouts and Seating Plans

Unit 3: Stage Management, Dining, and Entertainment

• Stage Management and Branding
• Event Setup and Management
• Dining Protocol and Options
• Catering: In-House vs. Outsourcing
• Entertainment Aspects and Performer Management
• Risk Assessment

Unit 4: Managing Media at Events

• Aligning Media Goals with Event Objectives
• Creating Newsworthy Events
• Media Invitations and Press Releases
• Setting Up and Running a Press Office
• Information Packs for Journalists
• Conducting Interviews and Managing Filming/Photography

Unit 5: Invitations, VIPs, and Bringing It All Together

• Invitation Process and Etiquette
• Importance of RSVPs
• Handling VIPs
• Invitation Distribution
• Hosting and Farewell Protocol