Mini MBA: Essential Business Management Skills

Introduction:

To survive and thrive in today’s competitive and challenging environment, a clear direction for the organization is vital. This Mini MBA: Essential Business Management Skills course has been designed to tackle major issues and challenges that will drive you toward future success.

Participants will be challenged in this seminar, which will provide them with the skills and knowledge needed to lead and manage in a complex, fast-paced business environment.

The Mini MBA: Essential Business Management Skills course blends key business skills with insights from seasoned professionals in the field.

Objectives:

By the end of this Mini MBA: Essential Business Management Skills course, participants should be able to:

• Understand personal, managerial, and business success components.
• Acquire fundamental business concepts, especially valuable for those without a business background.
• Articulate core business topics, critical concepts, and proven strategies essential to an MBA in Business Administration and Management.
• Apply concepts, tools, and analytical techniques that create financial gain for themselves or their organizations.
• Recognize the changes occurring around corporate leaders, regardless of how severe they may become.
• Appreciate what lies ahead for companies aiming at survival and prosperity.

Training Methodology:

• Interactive lectures
• Case study analysis
• Group discussions
• Role-playing exercises
• Real-world problem solving
• Individual/group presentations
• Q&A sessions
• Networking opportunities
• Feedback sessions

Course Outline:

Unit 1: Leadership, Teamwork & Ethical Success

• Learning objectives/Outcomes:
  • The role of leadership in organizational success.
  • Essential leadership theories managers need to know.
  • Basics of teamwork.
  • “Tuckman Model” – understanding its application for efficiency/capability within teams in commercial environments.
  • Corporate ethics versus social responsibility.

Unit 2: Money: Finance and Accounting for Non-Financial Managers

• Topics:
  • Simplified accounting concepts.
  • Major financial management terminologies.
  • Interpreting the profit and loss account.
  • Constructing a balance sheet: structure and valuation.
  • Basics of product costing.
  • Considerations of the “going concern” concept.
  • Insights on return on investment, risk management, & P&L.

Unit 3: Marketing and Sales Success and Blue Ocean Thinking

• Topics:
  • Vital marketing terms.
  • A case study of new product development.
  • Identifying USP.
  • Market research intricacies and consumer behavior.
  • Influencing markets to drive consumer buy-in.
  • Branding strategies at both personal and institutional levels.
  • SWOT analysis/PEST/Five forces analysis tools.
  • The importance of blue ocean thinking in strategic business planning.

Unit 4: Organizational Structures and Their Role in Today’s Business Environment

• Topics:
  • Tall, flat, centralized, hierarchical, matrix organizational structures.
  • Matrix structure: Preferred by many leading companies.
  • Innovation as a key to continued success.
  • Psychology of groups.
  • Introduction to group dynamics.

Unit 5: Leadership of Tomorrow and Crafting a Strategy for Success

• Topics:
  • Understanding the nuances of generations X & Y.
  • Motivating the next-generation workforce.
  • Evolutionary entrepreneurship within an organization.
  • Lessons from outliers – success strategies.
  • Crafting a successful vision & mission statement.
  • Developing personal action plans.