Entrepreneurial Leadership

Introduction:

Starting a new business has never been more accessible with affordable marketing and design tools, websites, ecommerce solutions, and crowdfunding platforms. This accessibility is reflected in the over 31 million entrepreneurs in the United States alone.

Entrepreneurship extends beyond self-employment or having a great idea. This module explores the essence of entrepreneurship and the critical factors for achieving success in today’s business landscape.

Objectives:

By the end of this course, participants will be able to:

• Describe the role of entrepreneurs in global business.
• Illustrate the traits of successful entrepreneurs.
• Discuss the factors driving the growth of entrepreneurship.
• Explain the importance of cultural diversity in entrepreneurial activities.
• Reframe failure from an entrepreneurial perspective.
• Apply leadership principles in an entrepreneurial context.
• Understand effective strategic planning for entrepreneurial ventures.

Training Methodology:

• Experiential Learning Activities
• Mentorship and Coaching
• Market Research Exercises
• Innovation Labs
• Leadership Exercises
• Entrepreneurial Simulation Games
• Skill-Building Workshops
• Strategic Thinking Drills
• Success and Failure Case Reviews

Course Outline:

Unit 1: Describe the Entrepreneurial Profile

• Introduction and Course Objectives
• Conceptual Framework
• Characteristics of Entrepreneurs
• Benefits and Drawbacks
• Q&A and Homework

Unit 2: The Cultural Diversity of Entrepreneurship

• Review of Previous Session
• Solution to Homework
• Understanding Cultural Diversity in Entrepreneurship
• The Impact of Small Businesses
• Strategic Thinking
• Q&A and Homework

Unit 3: Strategic Planning

• Review of Previous Session
• Solution to Homework
• Strategic Planning Overview
• Vision and Mission Statements
• SWOT Analysis
• Setting Priorities and SMART Goals
• Q&A and Homework

Unit 4: Marketing Strategic Planning

• Review of Previous Session
• Solution to Homework
• Marketing Strategic Planning
• The Four-Cell SWOT Matrix
• Corporate and Unit Strategy
• Developing the Marketing Plan
• Q&A and Homework

Unit 5: Leadership and Marketing for Entrepreneurship

• Review of Previous Session
• Solution to Homework
• Implementing Marketing Strategies
• Total Quality Management
• Organizing Marketing Activities
• Q&A and General Review