Digital Marketing and Media

Introduction:

Digital Marketing and Media has become a crucial tool for enhancing brand image and influencing consumer opinions. This dynamic approach, encompassing personalized engagement, effective outreach, and various media formats such as text and live images, reaches a global audience. As societal trends evolve, digital media marketing remains pivotal in modern social media consumption due to emerging trends and innovations.

This course equips participants with essential technical and professional skills for success in digital media marketing. With the role of Digital Marketing Manager among the top ten fastest-growing jobs worldwide, expertise in social media management, marketing, public relations, content creation, electronic campaigns, and performance evaluation is highly relevant. Participants will also practice with industry-standard tools and business models.

To excel in digital media marketing, staying abreast of trends is crucial. This course covers the latest technologies and practices, including AI, VR, and personalization, helping students integrate these advancements into effective marketing strategies that meet organizational goals and consumer demands.

Objectives:

By the end of this Digital Marketing and Media course, participants should be able to:

• Develop and implement a detailed social media content strategy and control it effectively.
• Manage multiple social media profiles, calendars, assign tasks, and set policies.
• Create web pages that integrate seamlessly with social media to attract and manage followers.
• Strategically place and promote media content across digital marketing channels and ensure linkages.
• Engage with followers to build and enhance a network of interested individuals.
• Monitor online mentions and discussions regarding the organization’s activities.
• Use metrics to evaluate campaign effectiveness and return on investment.
• Refine marketing approaches based on data insights.
• Utilize various digital media marketing tools and information sources.

Training Methodology:

• Practice Teaching
• Distribution Expert Groups
• Case Study
• Tutorials and Computer-Based Training
• Tutorial-Based Activities and Evaluations
• Evaluation of Sustained Trends in Target Audience
• Research Styling and Strategy

Course Outline:

Unit 1: Introduction to Digital Media Marketing

• Identifying digital media and electronic media.
• Digital Journalism vs. Conventional Journalism.

Unit 2: Characteristics of Digital Media Marketing

• Various facets of digital media marketing.
• Understanding taxation, media, and economic elements.
• Principles of media interpretation for the digital realm.
• Effectiveness of information technologies in media movement.
• Importance of digital media marketing in modern society.

Unit 3: Tools for Digital Media Marketing

• Providing customer service via social media.
• Organizing and running social media advertising.
• Engaging in monitoring, tracking, and analytic tools.
• Working with informational networks domestically and internationally.
• Efficient use of emails.

Unit 4: Communication Design and Production of Media Materials

• Creating and coordinating dynamic content for social networks.
• Developing social media pages and action plans.
• Content creation and management in digital media.
• Digital media marketing strategy development.
• Creating web pages for public relations and media.
• Utilizing appropriate technology for media messaging.
• Conducting opinion polls and sending media information professionally.

Unit 5: Assessment of Media Impact

• Increasing audience participation and engagement.
• Effective management of social networking sites.
• Creating libraries of regular press and media contacts.
• Utilizing social sites for business.
• Analyzing digitally-focused global marketing aspects.
• Participating in hands-on coursework and seminars.

Conclusion:

Understanding digital marketing is crucial in today’s expansive market. This program prepares learners to become media marketing experts, equipping them with the skills needed for various digital media marketing campaigns.