Advanced Training Program in Social Media Marketing

Introduction:

Welcome to the Advanced Training Program in Social Media Marketing. This five-day course delves into advanced tactics and higher-order skills for developing and executing content-driven strategies across multiple platforms.

Designed for senior management, this course equips you with the expertise to drive social media innovation and effect organizational change. The program integrates best practices to guide you in implementing strategic measures in the ever-evolving digital landscape.

Upon successful completion, participants will earn the Advanced Social Media Strategy excellence, signifying proficiency in advanced social media marketing and the ability to implement strategies with measurable impact.

Objectives:

By the end of the course, participants will:

• Identify opportunities for leveraging social media to create organizational value.
• Diagnose deficiencies in current strategies, validate findings, and develop effective solutions.
• Utilize frameworks to ensure social media strategies deliver measurable benefits.
• Anticipate and adapt to evolving online trends and emerging tools.
• Advocate for integrating social media functions within the broader organizational structure.
• Foresee and mitigate potential risks associated with social media usage.

Training Methodology:

• Projects
• Panels
• Role Playing
• Workshops
• Seminars

Course Outline:

Session 1: Communication and PR: Advanced Proficiency in Social Media

• Explore new social media platforms at the corporate level.
• Integrate advanced social media strategies with communication plans.
• Understand concepts of social media content development.
• Learn principles for functioning in a results-oriented social media team.

Session 2: Social Media Action Plan

• Analyze successful online communication case studies.
• Develop effective organizational communication strategies.
• Create systems and procedures for effective social media use within the organization.

Session 3: Content Marketing Through the Inside-Out Perspective: Engaging in Online Thought Leadership and Influences

• Develop thought leadership and leverage online influence.
• Employ strategies to enhance online credibility.
• Utilize online influencers effectively.

Unit 4: Developing Video for Internal Communication and the Internet

• Create impactful video content for target audiences.
• Learn on-camera performance techniques.
• Participate in video production processes.
• Gain fundamental knowledge in video cinematography and editing.
• Master strategies for effective video content sharing online.

Unit 5: Content and Search Optimization

• Implement advanced SEO training for practitioners.
• Develop effective link-building and keyword strategies.
• Craft promotional content and web pages optimized for search engines and social networks.
• Design content strategies to increase digital audience engagement.