Enhancing the Patient Experience

Introduction:

Top-tier healthcare organizations must view the “patient experience” as a critical standard for evaluating their quality, safety, and service performance. A well-managed patient experience can elevate a healthcare organization to new heights in patient care, enhancing its reputation and ensuring long-term sustainability.

This course focuses on transforming patient experiences by providing knowledge on how to create and implement an experience-based framework that shapes overall organizational performance. Participants will also learn how to establish high-performing, engaged healthcare teams, build effective clinical relationships, and apply strategies and tools that prioritize patient needs.

Defining Patient Experience:

Before exploring how to transform it, it’s essential to define what is meant by “Patient Experience.” It encompasses all interactions between a patient and the healthcare system, including their care from health plans, doctors, nurses, and staff in hospitals or clinic settings. By positively modifying these interactions, healthcare providers can significantly improve the quality of care they deliver and enhance patient satisfaction.

For those seeking deeper expertise in this field, obtaining a patient experience certification signifies a dedicated professional commitment to enhancing patient lives. The skills gained through this certification are a testament to the ability to apply them effectively in healthcare settings.

Objectives:

Upon completion of this course, participants will be able to:

• Attract and engage compassionate employees who are passionate about delivering quality care and service to patients.
• Utilize key internal and external communication strategies to establish and maintain effective clinical relationships.
• Create coaching cultures that ensure consistent, exceptional service and care delivery.
• Meet the diverse values, preferences, and needs of patients.
• Design patient experience frameworks that meet or exceed patient expectations.

Training Methodology:

• Lectures and hands-on sessions
• Case studies and real-life situations
• Group discussions and collaboration
• Role-playing and simulation exercises
• Guest speakers from the healthcare industry
• Peer reviews with continuous feedback
• Patient experience strategy development
• Final project presentation and evaluation

Course Outline:

Unit 1: Building Effective Clinical Relationships

• Clinical value systems
• The role of organizational culture in shaping working relationships
• Evaluating the impact of clinical relationships on patient experience
• Addressing challenges in healthcare provider-patient relationships
• Exploring opportunities for strengthening clinical links

Unit 2: The Key Role of Communication

• Important aspects of interpersonal communication skills
• Word choice and conversational style:
  • Choice of words
  • Tone of voice
  • Eye contact
  • Facial expressions
  • Appropriate titles/roles within an organization
• Communicating empathy and compassion to patients
• Approaches to care through effective communication

Unit 3: Cultural Diversity in Patient-Centered Care

• Key concepts of cultural competence
• Understanding the demographics of your patient population
• Differences in health beliefs and practices between healthcare providers and patients
• Addressing diverse patient values, preferences, and needs
• The impact of cultural differences on medical decision-making and healthcare practices

Unit 4: Attracting and Engaging Customer-Focused Employees

• Leveraging the attributes and benefits of engaged employees
• Innovative methods for recruiting staff focused on patient welfare
• Recognizing and rewarding employee commitment to patient satisfaction
• Developing strong employee attachment to the organization

Unit 5: Creating a Coaching Culture

• Coaching fundamentals in healthcare
• The coaching process
• Developing leaders and influencers to create a coaching culture
• The impact of coaching on service quality and care delivery

Unit 6: Designing The Patient Experience

• Theories of experience-based design
• Gathering patient, family, and staff experiences
• Analyzing patient behavior and feedback
• Identifying strengths, weaknesses, and gaps in the system
• Implementing an experience-based design framework to improve patient care

Conclusion:

Transforming the patient experience is essential for creating a culture of patient-centricity. Healthcare professionals can use the knowledge gained from this course to enhance their skills and improve their ability to manage patient-related issues. Commitment and education are key to achieving better patient-centered outcomes, starting with this course.