Digital Media Expert

Introduction:

The potential for innovation and rapid dissemination makes digital media a powerful tool in shaping brand perception. The role of a Digital Media Specialist is among the top ten fastest-growing careers globally, as nearly all companies require expertise in managing social media accounts and advertising, even remotely.

This online course for digital media specialists is designed to equip participants with the professional and technical skills needed to excel in a social media department. It covers key duties such as content creation, running campaigns, deploying advertisements, performance metrics, analytics, and using standard business tools and models within the digital space.

Objective:

By the end of this program, participants will be able to:

• Create effective plans for organizing an institution’s social networking sites across various platforms.
• Manage all social media accounts, including task scheduling and access control management.
• Optimize websites to enhance interactions with social media platforms and foster follower engagement.
• Distribute media content across social networks, ensuring effective cross-referencing.
• Expand their network through interactions with followers on social media.
• Monitor online discussions and mentions related to organizational activities.
• Design metrics systems to assess goal achievement strategies by creating these metrics.
• Refine competitive positioning efforts through marketing adjustments based on these metrics.
• Become proficient with various online resources and digital tools.

Training Methodology:

• Interactive lectures
• Hands-on workshops
• Personalized case studies
• Group discussions
• Real-time simulations
• Peer-to-peer learning
• Tool demonstrations
• Live project work experience
• Feedback sessions

Course Outline:

Unit 1: Introduction to the Concept of Digital Media:

• Disparate features between electronic media and digital media
• Comparison between traditional journalism and digital journalism

Unit 2: Characteristics of Digital Media:

• Various forms of digital media
• Economic and regulatory frameworks governing digital media
• Media editing in digital environments
• Impacts of information technology on media performance
• The importance of digital media in contemporary society

Unit 3: Digital Media Tools:

• Managing customer service through social media techniques
• Developing social marketing campaigns through social networks
• Techniques for analyzing and monitoring performance appraisal
• Opportunities and risks associated with global and national information networks
• Efficient email communication strategies

Unit 4: The Art of Designing and Preparing Media Materials:

• Creating, designing, and managing digital content on social media
• Administering social media pages and scheduling operational activities
• A comprehensive architecture for managing digital content
• Pages for PR & media organizations in a global internet environment
• Applying modern technology for the optimal use of various forms of messaging
• Engaging audiences through surveys or media messages
• Features/Execution of surveys/media messages

Unit 5: Monitoring the Effectiveness of the Media Message:

• Ways to increase engagement and expand the follower base on social networking sites
• Coordinating social channel scheduling
• Creating databases for PR & media work
• Maximizing gains from social networks
• Reviewing world-leading trends in digital media supported by best practice examples
• Engaging with applied cases and interactive workshops